The parade theme, 2010: A Cut Above the Rest lived up to its name with a superb display of floats, bands and equestrians
The first Tournament of Roses was staged in 1890 by members of Pasadena’s Valley Hunt Club, former residents of the East and Midwest eager to showcase their new home’s mild winter weather.
The Tournament of Roses has come a long way since its early days. The Rose Parade’s elaborate floats now feature high-tech computerized animation and exotic natural materials from around the world. Although a few floats are still built exclusively by volunteers from their sponsoring communities, most are built by professional float building companies and take nearly a year to construct. The year-long effort pays off on New Year’s morning, when millions of viewers around the world enjoy the Rose Parade.
The Rose Parade’s elaborate floats have come a long way since the Tournament’s early days. Today, float building is a multi-million dollar business and float construction begins just after the previous year’s Parade is over.
Each year, the new President of the Tournament of Roses has the privilege of selecting a theme for the upcoming festivities. The theme is used to inspire the ideas for the magnificent floral floats that will appear in the Rose Parade.
The theme for the 2011 Rose Parade is Building Dreams, Friendships & Memories.